Business Development Manager FMC
Commonwealth-Altadis, Inc. - Fort Lauderdale, FL

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Commonwealth-Altadis Inc, is seeking a Business Development Director FMC to lead the development of the FMC category with CA’s Trade partners through a deep understanding of the FMC portfolio objectives and the identification of commercially beneficial opportunities for both CA and our Trade partners.

Principal Responsibilities:

  • Develop and implement the FMC category ‘Go to Market’ plan through clearly defined trade, channel and customer strategies that deliver against the Business Plan objectives.
  • Identify commercial opportunities for the FMC category through the translation of customer, channel and shopper insights into Sales Force or Customer activities.
  • Lead the development of Trade programs and promotions that support the delivery of the FMC category objectives through the Trade.
  • Utilize shopper insights to develop a strategic activation plan for the FMC category including ranging, assortment, merchandising and POS solutions.
  • Build FMC category brand activation programs that align to adult shopper insights and deliver against trade needs.

Knowledge and Skills required:

  • 5+ years in progressive sales and/or marketing leadership roles at a management level.
  • Track record of performance and achievement of individual and collective team objectives.
  • Strong analytical, planning and budgetary control skills.
  • Excellent communication and presentation skills.
  • Proven ability to partner and influence cross-functionally within the business environment.
  • Experience developing and delivering category strategies and plans.
  • Ability to manage and interpret complex concepts and refining them into easily understood practical actions.

Academic Qualifications

  • Bachelor’s degree; MBA preferred.

Working Conditions:

  • Smoking environment.

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