Senior writer / media relations executive, Home office in Easton, Pa. - August 11, 2017
Comunicano presented my first opportunity to work with a wide range of startup clients in internet communications, software-based applications and wireless networking. I knew the technology fairly well from my experience at the "old" AT&T Corp., but the Comunicano work with enterprising startups kept me current on advanced applciations and technology. Because of the nature of the clients, I was often called upon to counsel individual executives on company governance, how they should comport themselves to portray themselves as savvy and effective business and convincing technologists to the trade and business media. Most often, the work involved quickly discerning the "news hook" of a client's announcement and then preparing the documents (e.g., news releases, advisories, blog posts, etc.) to announce a development.