During my entire career, I have managed and performed key marketing functions including demographic analysis, identification of niche markets, multi-media strategies, use of on-line and social networks, product management and product launches. My efforts resulted in growth rates of 75%, profitability increases of 175%, and #1 market positioning for product lines, resulting in numerous corporate awards.
I attribute my success to my ability to recognize and capitalize on market penetration opportunities, combined with strategies that maximize appeal to niche markets. My management style is to work cross-functionally with internal resources to build consensus and support for shared goals, while capitalizing on revenue growth opportunities. In addition, I am an excellent project manager, taking ideas from concept to successful implementation, using goal setting and performance metrics to ensure the achievement of positive outcomes.