Sr. Search Engine Marketing Director
Conversion Systems - Los Angeles, CA

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Company:

Conversion Systems is a full-service interactive agency that specializes in increasing the performance of Web-Based and Mobile-Based Ecommerce Websites. Primary areas of focus include website development, multivariate testing, landing page optimization, email marketing, and media buying. We work with etailers, brand owners, and direct marketers to increase the conversion rates of site visitors into paying customers. Historically, we have increased revenue for our clients an average of over 35%. We work with companies of all sizes – from Fortune 500 companies to emerging growth companies. Our headquarters are located in Century City, California.

Job Description:

The Search Engine Marketing Director will oversee paid search campaigns for the company’s clients. In this role, he or she will have full ownership of the success of the campaigns, and will execute all components of the campaigns including setup, keyword selection, ad creation, testing and optimization, analytical monitoring, and all other components. To support the initiatives the Search Engine Marketing Director will have access to designers and developers that can generate unlimited landing page creatives as needed. The Search Engine Marketing Director will work closely with the Client Manager and will have significant direct interaction with clients.

Core Responsibilities:

-Set up new campaigns within search engines including Google, Bing, and smaller search engines
-Conduct research and create keyword lists from scratch
-Create text ads
-Conduct competitive analysis in order to learn from competition
-Monitor day-to-day activity in order to optimize keywords and ads
-Provide recommendations for landing page updates in order to better integrate with keyword campaigns
-Provide reports to clients and substantiate results
-Manage SEM Analysts as they are hired

Requirements:

-Minimum 5+ years of SEM experience
-Expert knowledge of Google, Yahoo, and Bing
-Expert knowledge of SEM analytics and support tools
-Very strong quantitative analysis capabilities
-Ecommerce experience a plus
-Strong understanding of various KPI’s necessary to improve website performance
-Excellent organization and project management skills
-Strong copywriting skills a plus
-Detail oriented and analytical
-Adept at prioritization and multitasking
-Working knowledge of mobile a plus
-Bachelor’s degree required

Compensation and Perks:

Conversion Systems is an equal opportunity employer. We provide above market compensation and the chance to work with talented people in a winning, successful, and pleasant environment. We provide medical, dental, and vision insurance, performance bonuses, vacation time, and much more. The salary range for this position is dependent on experience.


Indeed - 15 months ago - save job - block
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