Market Development Representative - Northern California
Covidien - San Francisco, CA

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The Market Development Representative works closely with the Territory Manager (TM) and Region Manager (RM) in pre-determined markets to increase procedure volumes at existing accounts through increased referrals to our current ablating physicians.
Responsibilities:
1) Collaborate with with RM and TM’s in assigned market to develop a strategic business plan to achieve territory quotas and utilization goals
2) Call points:
a. Primary Care physicians to educate them on the AGA Medical Position Statement regarding the screening requirements for high risk GERD patients
b. Gastroenterologists who are not current users of RFA for Barrett’s Esophagus to educate them on the clinical data in support of RFA for Low Grade Dysplasia and High Risk Non Dysplastic Barrett’s Esophagus
3) Align with REACH marketing coordinator on the following initiatives:
a. Plan, organize and execute Peer to Peer education and training events
b. Direct to Consumer Marketing programs
c. To educate the community on BE’s and Halo. REACH may include but is not limited to the following:
i. ICD-9 Patient Education Mailers to treating Halo GI’s existing BE patients
ii. Patient Education Seminars (PES)
iii. Education Mailers to the community to promote
iv. Dinners with treating Halo doctors and their referring Primary Care Physicians
v. Partnering with the hospitals Marketing Department to include Halo in the Hospital patient newsletter
vi. Website development to include BE and Halo
vii. Working with ECAN
viii. Press Releases
ix. Radio spots
x. Local TV News spots with treating Halo Dr. and a successfully treated BE patient
xi. Local newspaper spots highlighting a treated patient and physician
Qualifications required: Medical Device Sales experience preferred and or 3+ years pharmaceutical Sales experience with Bachelor Degree. Additional preferences include:
1) Experience Calling on GI physicians, primary care physicians, Surgeons, ENT, internal medicine
2) Experience in developing new innovative markets, paradigm shifting consultative selling
3) Experience using clinical data to conversationally sell and change the way a physician treats a disease
4) Business planning skills
5) Experience working with marketing tools and programs to increase patient volumes


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