Search Marketing (SEM) Account Manager
Cox Media Group Digital & Strategy (CMGds) - Atlanta, GA

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Overview
Do you have the talent and dedication to strive for excellence while also taking initiative in your search marketing career development?
CMG Digital & Strategy, a Cox Media Group company, is the technology and fulfillment provider for Cox Media Group. As a major advertising company experiencing incredible growth in digital media, including search advertising and online lead generation services to businesses of all sizes, we are looking for talented individuals to manage this growth.

CMGd&s is seeking a talented Search Marketing Account Manager to work with high-value accounts to build, launch, and optimize ppc campaigns for success.

REQUIREMENTS - This position requires a deep understanding of search engine marketing (SEM) and display advertising (e.g. Google Display Network- GDN), a working knowledge of search engine optimization (SEO), product listing ads (PLA’s), reputation management, analytic and tagging solutions (e.g. Google Analytics), and other digital marketing initiatives that expand an advertiser’s digital footprint.

This is a unique opportunity to manage campaigns while also managing other search professionals for a strong and socially conscious company.

Responsibilities

  • Be the daily point of contact for Account Management and high-value clients – customer focus is key
  • Research, create, and implement paid search campaigns on Google and MSN, including; design and development of strategy, identification of proper landing pages, keywords, ad copy, and tagging for analysis, continued improvement, and ROI
  • Setup, implement, and gauge campaign success from Google Analytics insight and other sources
  • Build and manage Google Display Network (GDN) campaigns while optimizing for success
  • Work internally and externally to communicate the value of search marketing to all levels of organizations
  • Work to ensure the highest level of client satisfaction
  • Keep abreast of latest industry products, services, information and trends
  • Resolve technical issues that arise with campaigns in order to help improve campaign conversions
  • Work with peers to coach and train more junior Search Account Managers on best practices

Indeed - 17 months ago - save job - block
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About this company
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising...