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CROSSMARK

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703 reviews

About CROSSMARK

CROSSMARK helps clients in the consumer packaged goods industry get products in and out of stores. The company provides headquarter sales (securing distribution in retail outlets), in-store merchandising, sales support, and supply chain optimization services. Clients include supermarkets, convenience stores, drug stores, and other specialty trade channels. CROSSMARK – more... also helps customers plan promotional events, while its CROSSMARK Retail Technologies provides technology solutions for clients. Its expertise spans the grocery, mass, club, drug, convenience store, and home improvement channels, among others. In 2012 the company agreed to be acquired by Warburg Pincus.

Geographic Reach

CROSSMARK has almost 50 offices in North America (Canada, Mexico, and the US), and Australasia (Australia, and New Zealand).

Operations

CROSSMARK has conducted merchandising and consulting work for such heavy-hitters as The Nielsen Company, Johnson & Johnson, Walgreen, and Wal-Mart. It works with each client to identify marketplace trends, analyze new product category opportunities, and execute effective promotional campaigns.

Strategy

The company's growth strategy involves expanding its offerings through the formation of key business partnerships.

In 2012 CROSSMARK formed a new business unit CROSSMARK Drug and Value as part of CROSSMARK's Sales Agency. It consists of CROSSMARK MPG Drug and CROSSMARK Value, both dedicated to provide growth solutions for manufacturer and retailer clients in these two strategic channels.

In 2011 CROSSMARK partnered with MPG (Market Performance Group) to form MPG Drug, a provider of headquarter sales and retail services for the US drug industry. The deal effectively merged CROSSMARK and MPG's respective chain drug sales businesses.

Also in 2011 the company formed a joint venture with shopper marketing firm MARS Advertising. Called Twin Oaks, the venture is designed to leverage the expertise of both firms to help clients build marketing strategies based on shopper motivation and insights. Continuing this strategy, later in 2011 CROSSMARK formed Out Front Marketing, a joint venture with FLW Outdoors. The business is designed to reach consumers in high-volume Wal-mart parking lots and store exteriors.

Mergers and Acquisitions

In 2011 the company created the largest in-store marketing services company in North America through the acquisition of New Concepts in Marketing Inc., a leader in product demonstrations in the US. It is an agency-of-record for BI-LO, Giant, Ingles, Raley's, Roundy's and WinCo, as well as 12 Kroger  divisions.  

In 2010 CROSSMARK expanded its capabilities with the purchase of TNT Marketing, a sales and marketing organization serving convenience stores. The deal allowed CROSSMARK to develop a specific set of sales and merchandising products and services designed to cater to the convenience store channel. At the time of the transaction, TNT Marketing served such clients as General Mills, Bayer, and ConAgra.

Company Background

The company is the result of a 1995 merger between three former businesses: The Gordon Company, SALES MARK/ALPHA ONE, and The Phillips Company. – less

CROSSMARK Employer Reviews

Retail Merchandiser (Current Employee), Tampa Bay, FlJune 15, 2014
"You set your own hours and work by yourself." - 14 similar reviews
Sales rep (Former Employee), CaliforniDecember 3, 2013
"Not enough hours, awful benefits." - 13 similar reviews
Data Representative (Current Employee), Concord, NCAugust 17, 2014
Merchandiser (Current Employee), Washington and OregonAugust 15, 2014
Team Lead (Former Employee), coloradoAugust 13, 2014

Working at CROSSMARK

  • Job Application – 2 replies
    I applied for a job in Abingdon, Md. a week ago. I was referred to the company by someone at the Walmart store in Aberdeen, MD. How long does it take to hear back from them...
  • I have a phone interview tomorrow for data collector in Erie area. During my initial phone call today, they asked if I consent to physical. I am curious if they are doing t...
  • I've been working or another merchandising company for years now and suddenly, without warning, I get an envelope in the mail saying that it's been bought out by some compa...
  • Do you work at CROSSMARK? How did you find the job? How did you get that first interview? Any advice for someone trying to get in?
  • Just applied here while I continue to look for more steady work. I recently worked for American Greetings for about two months and it was one of the worst employment experi...