Pros: great benfits package with health, dental, vision, life and 401-k, paid vacation/sick days
Cons: no fuel or mileage reimbursement.
A typical day at Cumulus starts of with a sales meeting, then calls to new leads/prospects to set appointments and to confirm appointments already set for that day. Update calendar. Work on client presentations and spec spots. Meet with my appointments and drop in on new prospects to introduce myself and try and set appointments with them so that we can talk more about their business. Back to station at the end of day to write up orders, write creative copy for spots and email to clients for approval.
I learned a lot about getting past the gatekeepers and reaching the decision maker in a business, persistence pays off, understanding what's behind the objection in order to find ways to overcome it. Organization and communication are vital.
Most of my management was fantastic. They were highly encouraging. They were confidence builders. They were sometimes burdened with too much of a workload though, to be as effective as they needed to be.
Most of my co-workers were amazing individuals that taught me a lot about business and sales. They were motivators and encouragers. They were often available to help me professionally and personally.
The hardest part of the job was sometimes keeping up with demanding calendar expectations handed down from corporate, and presentation role play with co-workers.
The most enjoyable part of the job was landing new accounts and the relationships I built with my clients and certain co-workers.