Fun Job but a Difficult Company
Associate Producer (Former Employee) – Kansas City, MO – May 31, 2017
Radio is for the chosen only. It's fun and exciting, but unfortunately, changing listenership habits and new technology have made it a very difficult business, especially for newcomers.
Cumulus has enormous debt. As an employee I always had the feel that it was treading water. Cutting cost and decreasing the budgets in the local markets was a number one priority by management. As such, many radio vets were terminated, and part-time talent saw reduction in their hours. Not the most conducive environment for creativity, but the extremely motivated will survive.