Newly aquired radio stations available to sell to clients.
Account Executive (Former Employee) – Pensacola, FL – April 25, 2016
Cumulus media had done a great job in aquiring many different formats to meet the needs of our clients. However, when the rating wars and commercial rates became a major player in the market, we lost the battle. Once rates were lowered beyond market expectations, clients refused to pay higher rates when ratings increased.
Many formats/audience lifestyles.
Kept reducing rates resulting is less revenue.