The culture at the radio station motivated me to always be out selling.
Pros: There were many sales incentives provided when we achieved our goals.
Cons: 100% commission in today's economy, no gas or phone allowance.
The company is very organized where all systems are web based and each station they own operates the exact same. My typical day involved cold calling by phone, setting up appointments to meet with local media agents and small business, writing my own sales proposals, entering all orders I sold, submit copy and production instructions and when necessary on air contest that where negotiated with the client as added value for their business.
I was responsible for forecasting my weekly sales and prospect for new clients to meet my monthly sales goals.
I enjoyed my coworkers and I also enjoyed working in a face pace environment. There just wasn't enough support staff to allow me to spend more time on the road which was the hardest part of the job. Finding a way to get all the office work done and still have time to cold call clients in person.
I love advertising and meeting new people. I truly enjoy learning about my potentials clients business and help them over come whatever marketing/advertising problems they were having.
I am great at building relationships. My clients appreciated that my advertising experience went beyond radio advertising. And that I truly care about their return on their investment.