This is a capital equipment position where you are constantly under the gun to sell new equipment. If you like to work with existing customers and develop existing business, you will feel like you are missing something here. It is a high risk/high reward job with significant rep turnover. Since I have worked here, 80% of the people in the sales organization are gone. On top of that, several territories have turned over 3 times during this same period. On a positive note, the products are high tech and fun to sell. Even though people come and go, there are some great sales & marketing people that contribute to a good overall culture. Also, reps are given a lot of autonomy and sales reporting requirements are reasonable. How is this company run? The general consensus is not well. As it relates to sales, the higher ups do not communicate a clear vision and do not have a clear business strategy to put the company in a leadership position.
There is no doubt that consumer demand for aesthetic lasers is strong, however, physician demand is struggling to keep pace. This is a highly competitive industry and every company is going to the same customers and asking them to purchase new equipment. Can you sell some lasers at Cutera? Yes. Can you sell enough to consistently hit quota? That's another story. In the big picture, Cutera has not been able to turn a profit for quite some time. I wouldn't be surprised to see a merger or acquisition in the near future.