Relatively unknown less than a decade ago, Cutter & Buck has climbed onto the leader board of the nation's top makers of golf apparel. Cutter & Buck sells men's and women's golf apparel and other sportswear through golf pro shops, resorts, and specialty stores throughout North America, as well as to corporate accounts. It sells its products in other countries through distributors. Most of its sales come from men's apparel. Cutter & Buck divides its apparel into two lines: the ephemeral fashion line, with brighter colors, and the seasonless and less-expensive classics line. Its corporate marketing division puts company logos on products for corporate golf events and programs. New Wave Group AB owns the company.
Sweden-based New Wave Group acquired the company for $156 million in 2007 to fortify its upscale golf offerings. New Wave Group, whose other brands include Orrefors and Kosta Boda, has been working to boost Cutter & Buck's sales in Europe.
Cutter & Buck aims to please both experienced golfers and those who don't know the difference between a birdie and a bogey, as well as eco-conscious enthusiasts. The company has stared down the rival lines of Greg Norman (by Reebok) and Jack Nicklaus by making attire featuring natural fabrics, detailed embroidery, and a casual look. Its Annika Collection is named after famed golfer Annika Sorenstam and features colorful women's golf attire. Taking advantage of greater customer awareness of environmental issues, the company sells organic cotton shirts for a price slightly higher than non-organic cotton shirts. – less