A typical work day for me at D.R. Horton consisted of planning, scheduling, and managing marketing campaigns for our new home communities.
Having my finger on the pulse of our new home communities, I would field customer inquiries both by phone and email, review traffic reports, collaborate and check in with our creative agencies, and prioritize any modifications and fine-tunings of any mission critical marketing materials or information.
Oftentimes, I would proactively engage with the Division President, the Sales & Marketing VP, and the internal sales team for the latest and greatest on news and information for product updates and price changes, sales promotions, broker events, and discussions of media schedules and campaigns.
In addition, the maintenance of our corporate division website was a top priority of mine that I managed daily. I would frequently peruse the website and look for any errors, typos, mis-spellings, outdated info or images, current products and pricing, and then make any necessary changes and publish immediately.
Developing email marketing campaigns was another web-based focus of mine, especially as new communities sold out and new ones opened. Advertising of spec homes was often a topic included in the email blasts. If feedback was received, replies would be sent promptly and leads would be dispersed accordingly.
Managed a leads database for the sales team and provided maintenance on that as well and monitored user accounts.
Community signage, landscaping, model home merchandising meetings, and vendor agreements and negotiations were also a typical part of my day in which I had proposals to review, meetings to attend, creative layouts to approve and/or edit, connect with interior designers for our sales offices, and oversee accurate and effective completion of tasks and submittal of invoices from our sales and marketing vendors.
Developed a routine of "checks and balances" of our marketing department and touched on nearly all of the responsibilities each and every day in one way or another.
Efficiently carried out tasks, problem-solved, and managed many campaigns and projects from concept to implementation.
The hardest part of my job was trying to be in more than one place at once! Catering to almost 15 different sales people got to be a little demanding at times.
The most enjoyable part of my job was managing all of these different projects and marketing campaigns and seeing it all come around full circle with success!