When it comes to building cars, it starts with the parts, and Dana makes the parts that carmakers use to piece together new vehicles. In addition to its core offerings, which include driveline products (axles, driveshafts, transmissions), it provides power technologies (sealing, thermal-management products) and service parts. It makes products for vehicles in the light, medium/heavy (commercial), and off-highway markets. The company's products carry brand names that include Spicer, Victor Reinz, and Long. Dana also supplies companies that make commercial and off-highway vehicles, such as Deere, Navistar, PACCAR, and Sandvik. Customers outside the US account for about 56% of sales.
Dana manufactures its products in more than 90 facilities in 26 countries in North America, Europe, South America, and Asia/Pacific. The company also has engineering centers located throughout the world.
Sales & Marketing
Dana's largest customers include OEMs such as Chrysler, Ford, GM, Hyundai, and Nissan.
The company posted some impressive increases in its revenues in 2010. Sales increased in North America 25% over 2009. Light vehicle driveline (LVD) production levels were up almost 40% in 2010 for that region. Ditto the good news for sales in Europe -- that area posted revenues that were more than 30% higher than 2009. Though sales may be up, production is still at pre-2008 levels. Restructuring costs were lower for 2010, as well.
Desiring to reduce its dependence on any one geographic market, the company is expanding into growth regions, with a particular emphasis on the Asia/Pacific region, especially India and China. The company constructed an engineering facility in India in 2011 to serve that region's customers. Later that year Dana also increased its stake in Dongfeng Dana Axle, its joint venture with China-based Dongfeng, from 6% to 50% in an attempt to expand its commercial vehicle driveline presence in that region.
Another area of interest is South America. The company completed its $150 million purchase of SIFCO in 2011, which brought onboard commercial vehicle steer axle systems in the South American region. In addition to using geographic regions to expand its business, Dana is also targeting aftermarket product revenues of 20% in the near future.
The company is also looking to partnerships to expand. Dana formed a joint venture with Bosch-Rexroth called Dana Rexroth Transmission Systems in 2010 to develop and produce a fuel efficient hydro-mechanical variable (HVT) powersplit transmission for off-highway vehicles. The 50/50 venture is based in Italy and brings together Dana's off-highway transmissions expertise with Bosch-Rexroth's experience in hydraulics systems. The two companies also collaborate to develop power split transmissions for construction machinery.
Dana continues to sell businesses it considers non-core to operations. In 2011 it sold its equity in two joint ventures to Getrag. (The JVs made rear axle units and other drive systems for light vehicles.) The previous year the company completed the sale of its Structural Products business -- which included chassis, side rail, and other structural components -- to Mexico-based structural components maker Metalsa (a subsidiary of Grupo Proeza) for about $147 million. The transaction included operations in Argentina, Australia, Brazil, Canada, Venezuela, the US, and a UK joint venture. Dana kept its Longview, Texas, plant where it will continue to make structural products for a major customer. – less