Direct and oversee the successful operations of an expanding territory across three states with up to 14 high-volume, retail locations, 14 Store Managers, 30 Sales Managers and from 40 to 125 associates per store for the largest full-line U.S. retailer in the sporting industry. Develop and implement strategies and train staff to take advantage of both internal and external opportunities to increase sales and improve profitability.
Design and execute operational sales strategies and manage P&L responsibilities to produce a total sales volume of over $130M within the designated territory.
Led the turnaround of a concerned district from being 52nd out of 54 regions to reach status as one of the top 25 out of a current 64 districts in a one year period; delivering positive comp sales and improving profitability by developing strategies to address performance through clear expectations for leadership success and store performance.
Significantly improved the success of previously underperforming locations (one of bottom three) to become one of the top five in the district by re-structuring Store management, training and defining clear goals for the management teams.
Launched stores in three new markets, working with corporate partners to define the store’s product mix and presentation based on local demographics and seasonal needs to maximize sales. All three markets exceeded sales goals within the first year and delivered operational results within the top 10% of the organization.
Drive talent development, developing internal staff for promotion including positions – more... in Store and District Management.
Toured stores daily to train and coach staff, demonstrating optimal merchandise presentation, operations and store standards to ensure each customer’s shopping experience exceeded their expectations.
Mentored retail managers on the “Big 6” key metrics to define and promote consistency in quality product displays and service, implementing clear accountability and encouraging measurable sales competition between locations.
Collaborated with Corporate Management to effectively implement strategies which nurtured community relationships to maintain market share in markets with incoming competitors.
DISTRICT MANAGER || Detroit, MI 2009 – 2013
Direct operational process improvements and established infrastructure in existing and newly opened markets. Took on the additional responsibility of overseeing the Canton, OH district for one year in addition to the primary territory.
Opened remote markets while delivering significant sales growth. Increased comps sales from 4% to over 6.5% growth over two years in a declining population and challenging economic environment.
Acted as a Regional Representative on growing market share in key businesses by partnering with Home Office partners as a subject matter expert. Provided feedback on wins and opportunities at a store, regional and company level.
Appointed as DM mentor, coaching and developing newly promoted District Managers.
Implemented and maintained loss prevention and expense control procedures to control shrink. – less