Manager Business Analytics
Direct Wines - Norwalk, CT

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The Company

Direct Wines is the largest direct-to-home wine merchant in the world. Established in 1969 and still privately owned, Direct Wines continues to grow rapidly in a number of international markets. The US is the fastest-growing market and the focus of its expansion plans. Direct Wines has major business partners (The Wall Street Journal, Zagat and Virgin in the US).
The Role

Manager, Business Analytics

This purpose of this new role is to provide additional FP&A coverage across the business and to increase the amount of development needed to fulfill specialized requirements associated with the customer communication project and enhancing local business reporting.

Key Responsibilities:
Departmental Support:

  • Customer Marketing

o Customer database analysis and reporting
 Assist in the creation of Business Objects reports on key customer attributes.
 Create and maintain reporting segments based on local preferences
 Analyze customer buying behavior (order channel, wine preference, etc.)
 Coordinate data feeds to and from external database agency and validate results

o Monthly mailing, telemarketing, upgrade and holiday shipment file pulls
 Amend code to add or modify criteria as needed
 Pull list and supply information to vendors in proper format
 Automate the mini-preview, wine recommendations emails and letter process

o Renewal analysis and reporting
 Track and analyze wine plan yields, skips & cancels
 Forecasting of future renewal sales and shipment quantities
 Retention Modeling, based on Customer Attributes
 LTV Trend Analysis.
 Automating KPI reporting in Business Objects.

  • Reporting

o Create reports using Business Objects
 Build new reports to user specifications for refresh and review
 Provide Business Objects user training
 Document new reporting requirements or enhancements as needed

  • Special Projects/Development

 Create ad hoc SQL queries for special reporting needs
 Aid in the automation of customer contact emails
 Incorporate Bazaar Voice and ATG Data into Marketing Database
 Assist the Customer Marketing team in increasing targeting (Mail & Phone)
 Assist in Moving customer information to Bronto for target emails
 Aid in the increasing analytical segments based on club preferences.
 Add aggregated bottle level information to segments.
 Track promotional data sent by customer (emails / dm)

Experience / Qualifications:

  • Direct Marketing experience is preferred.
  • Experienced SQL user
  • Strong analytical and quantitative abilities
  • Experience in creating and maintaining databases
  • Team player with excellent interpersonal and communication skills
  • Detail-oriented, organized with strong follow-through
  • Proficient with Business Objects, Microsoft Excel, Access and Word.
  • Bachelor’s Degree with Finance and/or IT education and experience

Indeed - 12 months ago - save job - block
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