3) DoubleVerify is committed to providing maximum transparency to advertisers about the impressions served on their campaigns. We are developing a new technique to more accurately detect on an individual impression basis when an ad impression is the result of an injection process instead of being initiated by the web page publisher, and are working to roll this out to all our clients by yearâ€™s end.
While we applaud companies for bringing this latest ad injection issue to light, at DV it is our mission to create scalable solutions that serve to close the transparency gaps in digital advertising. Together, we can help build a better industry. – less–ZoomInfo