East Penn Manufacturing has charged forward to become one of the US's leading makers of lead-acid batteries for the stationary, industrial, automotive, commercial, marine, and specialty markets. Under the Deka brand, the company manufactures batteries that provide juice to everything from farm equipment and road signs to vans and snowmobiles. East Penn also makes battery cables, starter cable, terminals, and other accessories. OEM customers have included such noteworthy names as Daimler Trucks North America, Deere & Company, and Harley-Davidson. The company exports its products worldwide and was founded in 1946 under the Deka name by DeLight Breidegam Jr. and his father DeLight Sr.
East Penn's growth strategy involves expanding its line of batteries and adding space in order to enhance its manufacturing and warehousing capacities to meet the rising demand for its battery products.
The expansion of wireless telecommunications and data storage companies and their need for battery backup systems has been a boon for the battery industry, and batteries for uninterruptible power supply (UPS) systems are expected to be a growth area. The company's wide range of customers has helped during the sluggish demand within the automotive industry; as a result, the loss of business for East Penn was minimal compared with companies that were heavily dependent on US automotive manufacturers.