Easton-Bell Sports, Inc. is a designer, developer and marketer of sports equipment, protective products and related accessories under authentic brands. The Company offers products that are used in baseball, softball, ice hockey, football, lacrosse and other team sports, and in various action sports, including cycling, snow sports, powersports and skateboarding. The Company sells a range of products primarily under four brands, Easton, Bell, Giro and Riddell. During the fiscal year ended January 3, 2009 (fiscal 2009), it operated in two segments: Team Sports and Action Sports. The Team Sports segment primarily consists of football, baseball, softball, ice hockey and other team sports products and reconditioning services related to certain subcategories of these products. The Action Sports segment primarily consists of helmets, equipment, components and accessories for cycling, snow sports and powersports and fitness related products.
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