Enablus was formed in 2005 by a team which had led product development initiatives for American Express, Carlson Wagonlit Travel, Disney, Apple, Ernst & Young, the Ritz-Carlton Hotel Company, and Arthur Andersen. Over the prior decade, we noticed that product development had radically changed to account for the nuances of new channels, new technologies and compressed time-to-market cycles. Today's product manager is concerned with a myriad of topics ranging from customer acquisition and retention, to legacy system integration and supply chain coordination. An innovative idea is no guarantee to success if the supportive pieces of the value chain are not synchronized.
While the competencies needed for product development have blurred across departmental boundaries, most consultancies and agencies still cater to a specific audience. Agencies work for the marketing department; system integrators work for IT. What is needed is a firm of consultant-designer-technologists who can perform the heavy lifting during all phases of the new product development lifecycle. – less – More from ZoomInfo »