Under the Entercom Communications spawned SmartReach Digital, the business model was to leverage existing radio relationships to digital relationships and ultimately drive revenue...GREAT CONCEPT...POOR EXECUTION. It's a fledgling digital company trying to compete in the space with other well seasoned digital companies.Products suite is some of the best that i have seen in the space ...unfortunately the VP of Digital Sales is COMPLETELY incompetent, Director of Digital Sales is great... but is a yes man to the VP and won't stand up to him when needed..., in addition to being spread so thin, both completely DO NOT have their fingers on the pulse of the frontline sales managers. Several members of the digital agency have left because of the VP poor management style. He makes knee jerk reactions regarding product & process all to the entire companies detriment. Ready, FIRE...no aim. Under his leadership the company will fail..Local GM / Market Manager is COMPLETELY disengaged with the sales team....stays in his office most of the day and is one of the laziest GM's I have ever met. If you are trying to grow professionally...Run...don't walk, and stay far away from this company that is in its newborn stage.
Incompetence of senior leadership