Those having a baby say hello to Evenflo. Named for a nursing device patented in 1935, the longtime company offers hundreds of items for the well-equipped baby and tot, including car seats, strollers, portable cribs, bath items, baby monitors, and feeding and safety products under the names Evenflo, ExerSaucer, and Snugli, among others. Its Web site offers parenting resources with safety recalls and child care information. Evenflo has international sales operations in Canada, Mexico, and the Philippines. The firm sells its products through specialty retailers and big box stores, such as Target and Wal-Mart. Evenflo is owned by an affiliate of private equity firm Weston Presidio.
The company in 2012 sold its worldwide feeding business to Kimberly-Clark de México for an undisclosed price. The divestiture did not include Evenflo's Ameda breast pump business, which it later sold to Platinum Products Holding. Both sales better enabled Evenflo to concentrate efforts on its juvenile travel and homes safety businesses.
The company announced in 2012 that all its car and booster seats sold in Canada were in compliance with Transport Canada's booster seat and restraint system regulations. A spate of recalls in its industry had Evenflo concerned about and tightening up its safety stance with a Safety Made Easier section on its website. The move was in response to recalls, such as its Evenflo Maestro Combination Booster Seat in 2010 and in recent years its Evenflo Majestic High Chairs, Evenflo Happy Camper play yard, and the Evenflo Envision high chair.
While with Harvest Partners, Evenflo focused on maintaining safe products, fine-tuning its sourcing strategy, and launching new products. These particular areas of focus are what attracted investor Weston Presidio to buy Evenflo in February 2007. Evenflo is one of two companies formed when Evenflo & Spalding Holdings split in 1998. Investment firm KKR & Co (a controlling shareholder since 1996) sold Evenflo to Harvest Partners. – less