About Fiksu, Inc.
[Fiksu helps] mobile app makers attract more customers at a fraction of what they were previously paying... As mobile app developers put more attention on actually making money off their technology, Fiksu is well-positioned to help them sort out the complexity of the app marketing field.
You could say Fiksu, one of Boston's most buzz-worthy mobile – more... startups, took the lemons its first product gave it, and made lemonade.
The firm, founded in 2008 under the name Fluent Mobile, rolled out a news aggregator mobile app in 2009, to help consumers track and read publications from their smartphones.
"What happened with the app was very similar to what we see with other apps that have a successful launch: lots of downloads in the beginning, and relatively quickly things started to peter out," says Fiksu CEO, president, and founder Micah Adler.
"We obviously needed to figure out how to market our mobile app," he says. So the firm contacted mobile advertising networks to take a deeper look at customer acquisition for its app. Fiksu found that attracting customers through these networks cost it roughly $3 for every user download of the mobile application. – less – More from ZoomInfo »
Fiksu, Inc. Employer Reviews
