Was very excited when I started..
VP Business Development & Marketing (Former Employee) – Houston, TX – July 28, 2014
I was lured away from the previous job with offers of a VP title and much higher salary. They said they wanted my expertise in two main areas: 1) to change their charter to expand their operational boundaries and 2) to change their name and brand. Both I had very successfully achieved at PrimeWay.
Once hired, things went smooth initially. And while I didn't completely feel the way things went were necessarily in the best interest of the credit union, I managed to still achieve the initial goals. After the goals were achieved, things went downhill. I continued to try to change the "inside culture" of the credit union (mainly customer service and product offerings) to match the brand they said they wanted... that they had me create on paper in our marketing plan. I had many successes at the branch level, however, upper management resisted and everything fell apart.
Was a solid offer - increase in pay and a VP title I enjoyed
Couuldn't achieve a balance of outside and inside view of the brand