About Formula PR
Since 2005 Formula has helped Tecate, the most authentic Mexican cerveza, connect with its target audience - unacculturated Mexican adults in the U.S. - through popular Hispanic sporting events. For Tecate's three soccer platforms (Copa Tecate, Seleccion Tecate, and Primera Division), Formula launched a comprehensive PR program aimed at both Hispanic – more... and general market media that included creative mailers, audio news releases, media tours with celebrity athletes, and press gatherings in multiple markets. Leveraging Tecate's relationship with Oscar de la Hoya's Golden Boy Promotions, Formula supported key initiatives including onsite execution, commemorative packaging and radio promotions with a media relations strategy. Meanwhile, a "Solo Boxeo Tecate" sponsorship connected Tecate with consumers through weekly matches in various markets. Also part of the boxing platform, Formula executed touring press conferences (at right), media mailers, and aggressive outreach that yielded coverage in such top-tier media as The New York Times, Sports Illustrated and Univision. In 2007 Formula was charged with supporting the U.S. launch of Tecate Light in eight major markets. The PR campaign included targeting influential Hispanic organizations that represent Tecate Light's target consumer, and conducting tasting tours in each market to secure coverage in regional magazines as well as daily and community newspapers. To date, Formula's PR program has generated approximately 247 million gross impressions and $3.1 million in ad value. – less – More from ZoomInfo »
Formula PR Employer Reviews
