Responsibilities include; writing, editing and distributing press releases, whitepapers, case studies, byline articles, blogs, award and speaking submissions; media and analyst relations; story/campaign development and execution; managing North American, Canadian and Latin American PR agencies; collaborating with PR divisions and marketing resources in EMEA and APAC to execute integrated product launches that target the media, channel partners and end users; managing the product reviews program and maintaining the company’s blog, Twitter and Facebook pages.
• Expanded multimedia and social initiatives with recurring Network World Threat Landscape video podcast and increased viewership on the company’s blogs
• Established successful brand awareness programs that included topics such as IPv6, mobile security and advanced threat protection
• Launched awards program that netted multiple awards including Business Solutions’ “Best Channel Products,” CRN’s “Technical Innovation,” Security Products’ “Govie,” SC Magazine’s “Reader’s Trust” and Deloitte’s “Fast 500”
• Produced unique byline articles on the topics of cybercriminals, SCADA, cyberscams, zombie awareness and yearly threat predictions
September ‘04 – February ‘10: Group Manager, Weber Shandwick--Responsibilities included
Too far south from San Francisco