Not to be too forward, but G2 Direct & Digital (formerly Grey Direct) is a leading direct marketing agency. The firm helps develop and implement direct mail, response television, and other marketing campaigns. It offers creative and production services, as well as planning, data analytics, and database marketing services to such clients as GlaxoSmithKline, Procter & Gamble, and Pfizer. In addition, the agency provides services for interactive and e-mail marketing campaigns. G2 Direct & Digital operates through 45 offices in more than 30 countries. It is a subsidiary of Grey Group, which in turn is a unit of UK-based advertising and marketing services conglomerate WPP Group.
The G2 Direct & Digital name was adopted in 2006 as part of an effort by Grey Global Group to unify the branding of its specialized marketing services. Overall, more than 85 offices from several agencies were brought together under the G2 umbrella. – less