Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler. The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,270 locations with more than 105,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
G6 Hospitality owns, operates and franchises over 1,270 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality employs more than 10,000 team members across the U.S. and Canada.
Leading Market Position with an Iconic Brand
-Universal brand recognition
-Supported by an award-winning advertising campaign (We’ll leave the light on for you®)
-Unique market position offering the lowest price of any national chain
-Leading occupancy position in economy segment — higher than closest competitor by more than 10 percentage points
-Superior RevPAR potential
National Asset Portfolio
-Network of more than 1,270 hotels including owned/leased properties
-Aggressive asset management strategy
-Award-winning prototype design with contemporary room layout —
-2010 Design Award for “Best Large Hotel” by Travel+Leisure
Best-in-Class Operating Platform
-Differentiated suite of services unique to Motel 6: training academy, quality program, e-procurement and in-house technical expertise
-Proprietary software suite
-Distribution, sales and marketing program with state-of-the-art call center
-Senior management team with an average of 12 years with the company and more than 20 years of industry experience – less