Web Promotions Manager
GK Academy - Maplewood, MN

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Importance and Scope:
The Web Promotions Manager's primary responsibility is to generate high quality traffic and develop online brand awareness for the GKacademy.org. WordPress site development, development of marketing materials, web stat analysis, blogging, newsletters, and e-mail marketing are all valuable expertise.

Company info: (Watch our Vision intro on our web site: http://gkacademy.org/)
The GK Academy provides superior, highly personalized, face-to-face standardized test prep for the ACT. We know that the test prep needs of students vary significantly depending upon their goals. The optimal curriculum and strategies needed to achieve ACT scores of 20, 27, or 34 all differ significantly. At the GK Academy, we have studied nearly every test prep model available and isolated what we firmly believe are the most effective techniques for students with different abilities and goals. Our emphasis is on generating superior results by implementing optimized, personal ACT test-prep and tutoring. We also implement strategic small group test prep when clearly appropriate.

We’re seeking individuals who have a passion for education and test preparation, but ultimately we are looking for innovative individuals who have a passion for helping people achieve their academic and cognitive potential.

Goals:

  • Increase niche traffic to the GK Academy web site by creating effective marketing campaigns
  • Manage database of customers for e-mail marketing and newsletter campaigns
  • Assist in the development of marketing materials
  • Monitor web stats
  • Monitor positioning in search engines
  • Make sound decisions regarding pay per click campaigns given a suitable budget
  • Increase revenue, highlight metrics, and share vision
  • Expand local relationships with students, parents and institutions
  • Communicate directly with the CEO
  • Be a primary driver of sales and revenue growth

Skills, Experience and Motivation:

  • Superior analytical skills
  • A history of measurable results in boosting traffic
  • Willing to be held accountable for actual results
  • Ethical approach
  • Highly responsible, no-nonsense individual
  • Ability to use a reasonable budget to generate tangible traffic results

Excellent presentation skills to build brand awareness

  • Knowledge of the test prep industry is a huge plus
  • Experience with competitive analysis and subsequent implementation based on conclusions
  • Interest in entrepreneurship and innovation
  • Interest in some performance based compensation

Requirements:

  • Bachelor’s degree

Performance measurements:

  • Target customer hits
  • New customer page views
  • Repeat visitors
  • Conversion rates

About this company
GK1 Goalkeeping Academy has been training goalkeepers of all ages and levels for over 10 years. We pride ourselves on the high level...