More than a pollster, Gallup draws from its research and behavioral studies to offer consulting services related to performance management. Other specialties include branding, marketing, and recruiting. The company delivers its services on the Web, through its Gallup University campuses, and through more than 40 global offices. It draws customers from a variety of industries, including automotive, business services, health care, hospitality, manufacturing, and retail. Despite its diversified business offerings, the company is still most famous for its Gallup Poll surveys. It is owned by its employees.
In addition to its famous polls and research surveys (conducted in 160 countries), the company's Gallup Consulting division provides expertise in measuring employee satisfaction and engagement and in teaching managers and workers how to develop their strengths in order to be the best at their jobs.
Gallup consultants help private and public sector organizations boost organic growth through measurement tools, strategic advice, and education. It has a staff of 2,000 professionals who deliver services at client organizations, through the Web, and in more than 40 offices around the world.
The company's reputation for accuracy took a hit in 2012 when its polling showed Republican US Presidential contender Mitt Romney with a significant lead among likely voters just 10 days before the November 6 US Presidential election and slightly ahead of the incumbent (Barack Obama) on the eve of the election. Obama won the election by more than 3 percentage points prompting Gallup to reexamine its modeling data and presuppositions.
Gallup is an employee-owned company.
The company was founded in 1935 by Dr. George Gallup, a pioneer in the science of polling. – less