Online Marketing Specialist
Genova Diagnostics - Atlanta - Duluth, GA

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Company Mission:
Genova Diagnostics seeks to be the best provider of comprehensive and innovative clinical laboratory services for the prevention, diagnosis and treatment of complex chronic disease.

Job Mission:
This position contributes to the company’s success by coordinating and implementing communications initiatives, specifically related to supporting the Genova Diagnostics and Metametrix brands through the use of online tools and resources – such as email, web content and advertising, digital imagery, blogs, and various web analytics instruments.

Summary of Key Responsibilities

Responsibilities include, but are not limited to the following:

50 Percent: Web Administration & Analytics

Develops, improves, updates, and measures online communications vehicles, including the internal corporate portal (as necessary), corporate web site/s and blog site, internal project management sites
Responsible for managing content integration, collateral materials, and web publications, which includes creating and editing marketing materials, reports, and other electronic materials
Monitors profitability and performance of campaigns using web tracking and analytics software
Manages SEO, on-page and off-page optimization of content and keywords to enhance usability and search ability
Responsible for online corporate reputation management through monitoring and assisting with resolution and promotion of relevant content
Manages online advertising, paid search (PPC), and online promotions
Conducts research, compiles and analyzes statistical reports

Assists with posting, monitoring and analyzing social media outlets on behalf of the company, as needed

30 Percent: Project Development & Management

Partners with project owners to execute projects from start to finish and is responsible for building cross-functional relationships to aid in the development and completion of compelling, creative, and accurate web content.

Manages assigned projects from idea generation, planning, implementation, follow-up and evaluation
Assists Marketing Manager in achieving company goals by executing marketing objectives, strategies, and tactics, including coordination with marketing staff to promote products and events

Prepares and tracks budget as necessary, as well as monitors budgetary spending to assist in delivering maximum return on investment
20 Percent: Marketing Communications

Assists in writing content and developing presentations, including online and video

Edits and proofreads marketing materials and content, as assigned

Creates links to support promotional emails, online advertising, and other web communications

Develops and implements online market research surveys

Supervisory Responsibilities

This position has no direct supervisory responsibilities.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree (B. A.) from a four-year college or university in marketing, business or technology and two years related experience and/or training.

General Skills

Understanding of web development, including content, design, and functionality
Basic HTML knowledge and functional skills
Proficiency with web and social media analytics
Excellent communication skills (written and verbal)
Highly organized and detail oriented
Strong time management skills to achieve successful implementation of tasks and projects
Ability to work cross-functionally with all levels of the organization
Positive attitude that inspires departmental and cross-functional team members to deliver maximum job performance
Knowledge of Spreadsheet and Word Processing software
Familiarity with social media networks (Facebook, You Tube, Twitter and LinkedIn) from a B2B commercial standpoint
Experience with CRM systems is beneficial

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.

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