Account Executive
Georgia Public Broadcasting - Atlanta, GA

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Position Overview
Market Enginuity is seeking a determined and persuasive sales professional to join our public television, radio, new media and education initiatives sales team at Georgia Public Broadcasting, WGTV Channel 8. The Account Executive will be responsible for the sale of sponsorship messages, digital inventory and event activation opportunities around GPB’s PBS and Georgia high school sports programming. This is an outside sales position where successful salespeople develop new business by cold-calling and following a consultative sales approach.

Summary of Corporate Sponsorship Sales
Daily life for an account executive in public television is similar to that of a salesperson in commercial broadcasting or local print media. An account executive is expected to make cold-calls to decision makers at local and regional businesses, meet with them to understand their marketing needs and develop proposals that offer marketing solutions to help them grow their business. GPB Media provides advertisers statewide as well as Atlanta only marketing options.

Requirements for Selling Georgia Public Broadcasting
Georgia Public Broadcasting is a highly regarded community institution and the position requires excellent professional communication and presentation skills. The successful candidate must possess the ability to persuade, manage their time, prioritize effectively and be goal oriented. The position requires 3 years of media or marketing related sales experience and a 4 year college degree.

Company Overview
Market Enginuity provides outsourced corporate sponsorship sales to public radio and television stations in ten markets. Recognized as a leader in generating corporate sponsorship for public broadcasting stations, Market Enginuity is committed to helping client stations better serve their communities while helping sponsors grow their businesses. Meeting and exceeding our client stations’ goals requires our sales candidates to be exceptional, determined professionals who share our enthusiasm and vision for setting the standard of excellence for corporate support in public broadcasting.

Market Enginuity Offers

  • Medical, dental, vision, disability and life plans
  • 401(k) plan
  • Excellent training and management support
  • Generous PTO policy
  • Commission-based sales with initial income guarantee

Please submit cover letter and resume to Susan Jackson.

Keywords: account executive, outside sales, sales executive, AE, salesman, saleswoman, salesperson, media, broadcasting, television

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