Global Experience Specialists knows the show must go on. The company, formerly GES Exposition Services, produces tradeshows and conventions from North America to the Middle East, providing planning, design, logistics, and graphics services, as well as exhibit installation and dismantling. It is a key subsidiary of Viad Corp, a leader in convention and event services, and represents about three-fourths of its annual revenue. The firm serves more than 250,000 show organizers and exhibitors by way of offices in Chicago, Dallas, and Las Vegas, as well as other cities in the US, Canada, the UK, and the United Arab Emirates. The company was rebranded as Global Experience Specialists by parent company Viad in 2010.
The company's rebranding was part of a united effort by Viad to consolidate its experimental marketing and event services operations under one umbrella. As part of the restructuring, its Exhibitgroup/Giltspur and Becker Group units were folded into Global Experience Specialists (GES).
Before its rebranding, the company expanded in 2007 through its acquisition of Melville Exhibition and Event Services, based in the UK. Melville has helped to propel GES into new markets, such as Abu Dhabi in the United Arab Emirates. In 2009 it extended the reach of its logistics and freight services to Germany.