One Size Fits All Approach Fails
Market Manager (Former Employee) – New York, NY – July 2, 2017
In my opinion, the strategists within the corporate office fail to design programs that meet the specific demands of all markets covered. Small towns and big cities are expected to execute under the same parameters which leads to logistical problems.
Sometimes, the overlays and performance expectations are unrealistic in ANY market for the specific product I promoted. In the field, it is common knowledge that some "successful" teams lie and cheat to meet their required performance numbers. This skews the numbers for everyone.
Running a legit program in the NY market means working much harder and much longer hours than most. This has an extreme negative effect on work/life balance. This means your staff must work harder as well.
Regardless, the corporate powers that be may decide to change the rating system at any given time to highlight the markets they want to achieve and/or expand. It would appear that these decisions are not necessarily based on their client's vision, but on the desires and plans of the corporate office (company "insiders"). For example, a Regional Manager may hail from a particular town and want to return. So, this town may show up as a recommended market.
It is not uncommon for corporate staff to use the audit system to visit markets that are tourist attractions or visit family or run a marathon, etc. Perhaps, this happens within many organizations. However, it becomes increasingly frustrating when the same decision makers visit your market (one after the other) and continue to ignore the realities of executing their programs in your city.
Paid training; home office; venue partnerships you create/maintain
No local upper management / decision makers; poor work / life balance