Give me liberty, or give me ... travel? Liberty Travel gives you both. The company offers leisure and corporate travel services to consumers mainly in the Northeast and Florida. From its roughly 160 offices, Liberty offers complete vacation packages, such as Colorado Rockies ski excursions, Alaskan cruises, and family vacations to Walt Disney World. Travel agents can also book customized land-only and air-inclusive travel packages through Liberty's wholesale travel business GOGO Worldwide Vacations, which operates about 40 offices in 20 states. The company was founded in 1951 and was acquired by Australian-based travel agency Flight Centre in early 2008 for about $135 million.
Flight Centre is one of the leading travel services companies in Australia, operating out of 2,000-plus shops, and it owns businesses spanning more than 10 countries. Flight Centre changed its shops in Los Angeles and Chicago to the Liberty name, capitalizing on the company's brand in the US.
Liberty Travel specializes in package deals, in which various aspects of a trip (travel and hotel accommodations, meals, rental cars, tours, and activities) are sold in combinations for less than they would cost if purchased individually. Themed vacation packages include beach, casino, golf, spa, and gay and lesbian.
Liberty Travel conducts its business as a true retail operation. A majority of the company's offices are open seven days a week. Its agents rely entirely on commission, and the company stresses salesmanship, providing a comprehensive training program that includes computer training, as well as "vacation class," which covers products and customer service. – less