GOJO Industries wants to go where other forms of good hygiene haven't. The company makes hand cleaners for professional and consumer use for clients such as automotive, foodservice, education, government, and health care facilities. GOJO's product dispensers are seen in many public restrooms, as well. The firm also provides a line of health care products under the PROVON brand name. GOJO's waterless hand sanitizer PURELL is sold through retail channels. The company sells its products worldwide and operates offices in Brazil, Japan, the UK, and the US. GOJO is named after its heavy-duty hand cleaner, which was formulated by founder Jerome Lippman.
The increasing prevalence of hand sanitizers at home and in places of work puts GOJO in a position to benefit financially from its straightforward portfolio of hand-cleaning items. The threat of the H1N1 virus, or Swine Flu, in 2009 spurred sales of GOJO's products and caused factories where its sanitizers are made to operate nonstop. Despite having installed additional equipment and raising its production capacity through 2010, GOJO was unable to keep up with unprecedented demand for quick-turnaround orders.
Positioning itself to pick up more sales heading back into flu season, the company re-acquired the PURELL brand from Johnson & Johnson in late 2010. It had marketed PURELL under a license with Johnson & Johnson since 2006. GOJO invented the waterless hand sanitizer for foodservice and and health care professionals in 1988, and in 2004 sold the brand to Pfizer's Warner-Lambert, which was acquired two years later by Johnson & Johnson. With PURELL back in its proprietary fold, GOJO plans to expand its assortment of hand-sanitizing products targeted to consumers, as well as continue to focus on its core foodservice and health care markets.
GOJO has become one of the top go-to companies for sanitation items. The company launched the PURELL E3-rated line of hand sanitizers, which offers customers a no-rinse product that meets strict guidelines. In the product's development, GOJO ensured that the line meets guidelines for several regulating entities, such as NSF International and the USDA.
Because of its focus on sanitation, the health care industry in February 2011 sought GOJO to aid in hand-hygiene monitoring. GOJO, with its SMARTLINK Series Dispensers, and California-based AeroScout, which offers Wi-Fi RFID technology, together provide health care organizations with compliance monitoring of hand-sanitizing. When a caregiver enters or exits a patient's room and dispenses soap or gel, a message is sent via the hospital's Wi-Fi network that identifies the caregiver and records the time and location. – less