Green Mountain Coffee Roasters, Inc. (GMCR, Inc.) is engaged in the specialty coffee industry. The Company sells over 100 whole bean and ground coffee selections, hot cocoa, teas and coffees in K-Cup portion packs, Keurig single-cup brewers and other accessories. The Company manages its operations through two business segments, Green Mountain Coffee – more... (GMC) and Keurig, Incorporated (Keurig). GMC sells whole bean and ground coffee, hot cocoa, teas and coffees in K-Cups mainly in domestic wholesale and retail markets, and directly to consumers. In addition, GMC sells Keurig single-cup brewers and other accessories primarily directly to consumers and to supermarkets. The majority of GMC’s revenue is derived from its North American wholesale markets.
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