Green Mountain Coffee Roasters
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Green Mountain Coffee Roasters, Inc. (Green Mountain Coffee) is involved in the specialty coffee industry. The Company sells over 100 whole bean and ground coffee selections, hot cocoa, teas and coffees in K-Cup portion packs, Keurig single-cup brewers and other accessories. It manages its operations through two business segments: Green Mountain Coffee (GMC) and Keurig, Incorporated (Keurig). GMC sells whole bean and ground coffee, hot cocoa, teas and coffees in K-Cups, Keurig single-cup brewers and other accessories mainly in the Eastern United States wholesale and retail markets, and directly to consumers. Coffee sales in the GMC segment are tracked through six separate channels: office co...
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