Greystripe is the world's first in-game mobile advertising network. Greystripe's AdWRAP advertising network is a system that sources ads from advertisers and delivers them through our network of mobile games. By enabling this value chain, Greystripe enables a way for publishers to make advertising revenue from their mobile games and to distribute them – more... for free. Consumers win because they get great ad-supported mobile content for free.
We believe that mobile games are the "killer app" for mobile advertising. In-game mobile advertising provides advantages over other channels for all key advertising criteria: reach, targeting, measurement, and high recall and conversion rates.
The power of mobile games allows not only for rich creative formats, including full-screen images and video commercials, but also interactive customer engagement, including click-to-call and real-time surveys. Perhaps most importantly, research shows that consumers are strongly receptive to in-game advertising and ad-subsidized mobile content.
Analysts project that mobile advertising will be a billion dollar market within three years. With the AdWRAP in-game mobile advertising network, Greystripe aims to revolutionize the future of mobile advertising. – less – More from ZoomInfo »
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