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Guthy-Renker

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7 reviews

About Guthy-Renker

What do Katy Perry, Cindy Crawford, Victoria Principal, and Tony Robbins have in common? Each has starred in a program produced by Guthy-Renker, one of the largest infomercial producers in the US. With distribution in nearly 70 countries, the electronic retailing company pursues marketing opportunities through direct TV, cable and satellite, mail, the – more... Internet, and telemarketing. Its pitch people hawk a variety of goods and services, including skin care products and cosmetics such as Proactiv Solution (the company's primary category), fitness equipment, and motivational tapes. The company was founded in 1988 after being spun off from Guthy's Cassette Productions Unlimited (CPU).

Geographic Reach

Over the years the company has launched offices in Russia, Sweden, Finland, Germany, Japan, China, Australia, the UK, and India.

Sales and Marketing

The company expanded its product line in 2011 with the launch of hair wash-in treatment X Out. The product is designed specifically for the teen market.

Strategy

As consumers cut back on the amount of time they are watching infomercials on television, Guthy-Renker has been repositioning itself to sell its products online, through social media sites such as Facebook and Twitter, and mobile phones. Guthy-Renker's growth strategy involves nonstop globalization as a way for it to stay among the leaders in its industry.

Financial Analysis

Each year, international sales typically account for about 30% of its revenue. Driven by high online sales of its Proactiv Solution, it is specifically targeting the Indian market as a means for growth with plans to generate $13 to $15 million in revenue from this region alone.

Company Background

Guthy-Renker was originally founded in 1988 by Bill Guthy and Greg Renker.

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Guthy-Renker Employer Reviews

Customer Care Representative (Former Employee), Worked From HomeMarch 28, 2015
At Home Customer Service Agent (Former Employee), Arden, NCJanuary 30, 2015
Human Resources Administrator (Former Employee), Palm Desert, CANovember 3, 2014
Customer Service (Current Employee), Arden, NCDecember 9, 2013
Senior Business Analyst (Current Employee), Santa Monica, CAFebruary 7, 2013