Marketing Specialist
HK Franki - Houston, TX

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Organization:
We are a multi-industry corporation that provides high quality services to low to mid income individuals and households. The vision of this corporation is to establish a franchise from one or more of our brands.

Responsibility Overview:
The primary goal of the marketing specialist is to develop a long term marketing plans for each of our brands and, upon approval, execute them. We expect the successful candidate's plan to include fresh content for the company blog and social media, support the graphic/design needs for the company, and advertising on traditional media like radio and newspaper. The successful candidate will need to demonstrate an ability to create such a plan using information like past sales trends and previous marketing strategies and openly available data sources.

The position responsibilities will include, but not be limited to, the following:

Primary Responsibilities:

  • Experience in social media & online research
  • A working understanding of graphics and design
  • An understanding of event execution
  • Campaign coordination
  • Project management and trafficking of all internal sales and marketing projects including email, digital marketing, social media, collateral, case studies and ongoing maintenance and library duties for all supporting content
  • Track industry trends and conduct competitive research
  • Coordinate production of a wide range of marketing communications and collateral
  • Supervise production or implementation of marketing materials
  • Track campaigns, prepare performance analysis reports of post campaign and make recommendations to concurrent programs for corrective modifications.
  • Execute and analyze results of advertisement and marketing campaigns
  • Maintain open lines of communication with all organizations and provide prompt answers to requests in order to determine how to convey concise, clear, and timely selective information
  • Develop standardize presentations, sales scripts, proposals
  • Assist in writing, tracking and delivery of press releases
  • Implement project management system for documenting and tracking activities
  • Monitor online blogs for tracking communications related to the brand of a company

Core Competencies:

  • Capable of working independently or as a key contributor on a team
  • Customer service focused; outgoing personality that enjoys building and maintaining relationships
  • Attention to detail; strong organizational and time management skills
  • Creative problem solving skills
  • Results driven attitude with a hunger for success
  • Self starter, capable of handling a fast-paced, high stress environment
  • Effective project management skills
  • Sound understanding of marketing principles
  • Effective understanding of latest technologies and should identify how to apply them in marketing (ie social media, etc)
  • Excellent copywriting skills and should be able to rework technical content for a wider audience
  • Plan decisions and practice good judgment
  • Build excellent working relationship to attain goals
  • Work collaboratively and efficaciously as a team member
  • Be self-motivated, confident, energetic, and creative
  • Fast learner who applies learning to new challenges
  • Effectively communicate and make best use of interpersonal skills
  • Should be able to deliver creative and innovative thoughts
  • Communicate excellently in verbal and in writing with all kinds of people

Requirements:

  • Bachelor's Degree in Business, Marketing or Liberal Arts/Communications or comparable work experience
  • Minimum 2 years marketing, sales, event support experience
  • Proficient in Microsoft Office suite products and Adobe Creative Suite

Indeed - 20 months ago - save job - block
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