Halverson Group was founded in 1997 with the vision of fusing research, strategy and design to drive innovation for the rapidly growing service-based economy. Long before Service Design became a popular approach, we forged deep and lasting partnerships with McDonald's and the U.S. Department of Defense in working to improve their complex, people-centric service systems. As a result, we came away with a unique set of principles, processes, and capabilities that are incredibly effective at improving service-based systems.
Now, many years later, Halverson Group continues to evolve the same vision of service design innovation. Our experience working with many of the world's most celebrated brands in retail, restaurant, education, hospitality and healthcare has taught us that service solutions must be built on a deep understanding of people, context, technology, messaging, and the complex interplay between them. – less–ZoomInfo