Hanna Lee Communications to promote the "Wednesday Mixology" program at Michael's , an iconic Manhattan restaurant that is popular with the power set and celebrities.
Hanna Lee Communications Named Agency of Record for
Santa Teresa Rum, Venezuela's oldest rum producer with a family heritage of 200 years.
Hanna Lee Communications Named Agency of Record for Louis Royer Cognacs, founded in 1853. Click here to read the press release.
Hanna Lee Communications Named Agency of Record for Bortolomiol Prosecco.
Hanna Lee Communications Retained by Wines of Croatia to Promote Its First-Ever Grand Portfolio Tasting in the U.S. Click here to read the press release.
Hanna Lee Communications retained to launch Original Sin's first line of heirloom apple ciders, Newtown Pippin and Cherry Tree. www.origsin.com
Hanna Lee Communications Gives Back to the Bartending Community with Complimentary Monthly PR 101 Seminar Kicking Off with USBG's New York Chapter in January 2011. Click here to read the press release.
Hanna Lee Communications tapped to publicize Campari and its participation in the Manhattan Cocktail Classic and Tales of the Cocktail in 2011.
Hanna Lee Communications Named Agency of Record for the 2nd Annual Manhattan Cocktail Classic, following successful Preview in 2009 and official debut in 2010.
Hanna Lee Communications chosen as Agency of Record for EatingVine.com, a new wine and food social network.
Hanna Lee Communications named Agency of Record for Leblon, producer of Brazil's handcrafted Cachaça.
Hanna Lee Communications named Agency of Record for Kyochon, Korea's leading chicken restaurant group now embarking on a U.S. expansion campaign.
Hanna Lee Communications selected as Agency of Record for G7, a premium Portuguese wine consortium, for a partially E.U.-funded three-year campaign.
Hanna Lee Communications Named Agency of Record for Conway Family Wines and Its "Deep Sea" Brand from California's Central Coast. Click here to read the press release.
Hanna Lee Communications retained as Agency of Record for the Gourmet Latino Festival, the first-ever multi-day celebration of Latin food, beverage and culture.
Hanna Lee Communications selected as Agency of Record for Terra Andina, a leading producer of innovative, premium Chilean wine, for a three-year campaign.
Stefano Gandolini, Master Winemaker, Terra Andina
Hanna Lee Communications Wins First Runner-Up for Its "Truth in Vodka" Campaign at PRWeek Awards
Hanna Lee Communications won first runner-up for Best Consumer Launch Campaign of the Year for its "Truth in Vodka" campaign on behalf of Sobieski Vodka. The campaign was chosen from among several hundred entries and was the only one that promoted a spirits brand. A black-tie gala awards ceremony, which had 900 attendees, was held at Tavern on the Green on March 5, 2009. Click here to read the article. Click here to view some fun photos of the awards event.
Hanna Lee Communications Nominated for 2010 SABRE Award Silver Medal for Promoting Manhattan Cocktail Classic, Second Nomination in Two Years
Hanna Lee Communications was nominated as a finalist for a 2010 SABRE Award Silver Medal in the category of Beer, Wine and Spirits. The nomination, the second in two years, recognized the agency's outstanding work in publicizing the Manhattan Cocktail Classic's 2009 Fall Preview that generated more than 42 million media impressions during the campaign. There were more than 1,600 entries, making it one of the fiercest competitions to date. To read the press release, please click here.
Hanna Lee Communications Nominated for Coveted 2009 SABRE Award Silver Medal for Sobieski Vodka's PR Launch
To recognize its "Truth in Vodka" public relations campaign to support the launch of Sobieski Vodka in the U.S., Hanna Lee Communications was nominated as a finalist for a 2009 SABRE Award Silver Medal in the category of Beer, Wine and Spirits. The PR campaign was instrumental in helping Sobieski break industry records for achieving its 150,000-case sales milestone and becoming the official vodka of Madison Square Garden. The nomination was made by The Holmes Report, based in the U.K.To read the press release, please click here.
"Truth in Vodka" Record-Breaking Case Study
Hanna Lee Communications, Inc.'s "Truth in Vodka" PR campaign helped Sobieski Vodka achieve its 200,000-case sales milestone faster than any other spirits brand in U.S. history. The campaign urges consumers to focus on what's in the bottle, namely authenticity, quality and flavor, rather than fancy packaging or gimmicky marketing campaigns. It has resonated with consumers who are tired of overpriced vodkas and it is a perfect case study of an effective strategic PR campaign having a vast marketplace impact. Click here to read the press release.
Sobieski Vodka and Madison Square Garden Partnership Announcement
As a result of a New York Post Sunday Business section article initiated by Hanna Lee Communications, Inc., Sobieski Vodka and Madison Square Garden announced a multi-year marketing agreement effective March 1, 2008. Sobieski Vodka is now showcased to more than four million people annually during more than 275 events. Click the link for The New York Post article or the press release.
Timo Sutinen, VP Marketing & Business Development, Imperial Brands, Inc. and Bill Smith, Account Executive Marketing Partnerships, Madison Square Garden Media
Rayuela Restaurant and Alicia Keys on MTV
During the season premiere of "The Hills," Dove beauty products debuted their first episode of "Fresh Takes," starring Alicia Keys that was filmed over a two-day shoot at Rayuela. The episode debuted on March 24, 2008 on MTV. To view the entire four-minute episode, click here.
Sobieski Vodka Sponsors 2008 New York Emmy Awards
On April 6, 2008, Hanna Lee Communications arranged for its client, Sobieski Vodka, Poland's #1 premium vodka, to be the exclusive vodka sponsor of the star-studded 51st Annual New York Emmy Awards in New York City. Celebrity VIPs, including award presenters, nominees and winners, were presented with a swag bag that included a bottle of Sobieski Vodka. Celebrities now enjoy Sobieski in classic Martinis or their favorite cocktails. Click the link for the full list of VIPs or the press release.
New Client: Bar Celona Spanish Tapas Lounge
In February 2008, Hanna Lee Communications, Inc. was named public relations agency of record for Bar Celona, a swanky, modern Spanish tapas lounge serving traditional Spanish tapas with a twist, as well as sophisticated cocktails. The agency will help launch the restaurant, which will open in the summer of 2008 in Williamsburg, Brooklyn, and will be responsible for positioning it as stylish destination. Owned by Cynthia Diaz, a former fashion consultant and up-and-coming restaurateur, Bar Celona is her first culinary venture and it combines her love of style with her passion for food and nightlife. www.barcelonaloungenyc.com
"how sweet it is" on The Martha Stewart Show
On December 11, 2007, Ellen Sternau and Beth Pilar of "how sweet it is" artisanal bakery joined Martha Stewart to showcase their famous Cranberry-Almond One-Bites for Christmas parties. To view the full segment, click here.
Sobieski Vodka on Sirius Satellite Radio with Phil Lempert
On November, 10, 2007, Phil Lempert, Radio Show Host of "Before You Bite" on Lime.com interviewed Chester Brandes, CEO of Imperial Brands and spokesperson for Sobieski Vodka. Brandes discussed Sobieski Vodka's "Truth in Vodka" campaign, which urges consumers to look at what's inside the bottle and know that they don't have to pay exorbitant prices to get great quality vodka. Phil Lempert is also the Food Editor for NBC's "Today Show. His website, SuperMarketGuru.com, attracts over 9 million visitors a year. To listen to the segment, click here.
Sobieski Vodka on NBC's "10! Show in Philadelphia
On January 7, 2008, Sobieski Vodka was spotlighted in a wedding shower feature with lifestyle expert Leah Ingram and show host Lori Wilson. Ingram recommended Sobieski Vodka for her "Raise the Bar" shower theme idea during this three-minute segment. To watch the clip, click here.
New Client: how sweet it is
In September 2007, how sweet it is, a custom pastry and cake company owned by chefs/co-owners Ellen Sternau and Beth Pilar, hired Hanna Lee Communications, Inc. to publicize the opening of their first artisanal retail bakery. Clients include well-known fashion designers, pop singers and movie stars. www.howsweetitispastry.com
Beth Pilar and Ellen Sternau, Chefs/co-owners, how sweet it is
Celebrity Chef Anthony Bourdain of The Travel Channel's "No Reservations" Travels to Korea
As part of working with the Korean Cultural Service Center, Hanna Lee Communications arranged "No Reservations" show host Anthony Bourdain's trip to Korea to explore the country's food, culture and lifestyle. To watch the episode of Anthony in Korea that aired on The Travel Channel, click here.
New Client: Imperial Brands, Inc.
On June 15, 2007, Hanna Lee Communications, Inc. signed on as the agency of record for Imperial Brands, Inc., a new importer and marketer of distinctive spirits, wines and specialty foods headquartered in Palm Beach Gardens , Fla. and a U.S. subsidiary wholly owned by Belvédère Group SA. The agency is responsible for launching Sobieski Vodka, the #1 best-selling premium vodka in Poland , to the U.S. through a nationwide PR campaign. The agency is also responsible for ongoing PR planning and implementation for Sobieski Vodka, in addition to introducing Imperial Brands, Inc. to the media. www.ibrandsinc.com – less – More from ZoomInfo »