Harte-Hanks, Inc. (Harte-Hanks) is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a range of local, regional, national and international consumer and business-to-business marketers. The Company manages its operations through two operating segments: Direct Marketing, which operates both nationally and internationally, and Shoppers, which operates in local and regional markets in California and Florida. Direct Marketing services are targeted to specific industries or markets with services and software products tailored to each industry or market. Direct Marketing represented 68% of the Company’s total revenues during the year ended December 31, 2008. Harte-Hanks Shoppers is an owner, operator and distributor of shopper publications. During 2008, Harte-Hanks Shoppers accounted for approximately 32% of the Company’s total revenues. In January 2008, the Company acquired Mason Zimbler Limited.
(Source: 10-K) – less