Havas Worldwide, formerly known as Euro RSCG Worldwide, is the largest unit of the Havas global advertising group. Havas Worldwide is an integrated marketing communications agency with more than 300 offices in 75 countries. Its network includes Havas Life, an advertising, digital, and PR services provider for health care clients; Havas Luxe, a luxury marketing group dedicated to premium brands; Havas PR, its public relations and corporate communications arm; and Havas Worldwide Digital, a provider of digital services, from site design and mobile apps to CRM and data modeling. Clients have included some of the largest corporations in the world, including Air France, Credit Suisse, IBM, and McDonald's.
Sales and Marketing
Havas Worldwide manages global accounts for clients that include at least 78 of the top 100 largest global advertisers in the world.
Parent Havas rebranded its largest network, Euro RSCG Worldwide, in 2012 in an effort to create a more integrated structure and strengthen its global brand. Havas Worldwide is now part of Havas Creative, one of Havas' two main business segments (Havas Media is the other). No leadership changes occurred as a result of the rebranding.
Digital marketing is still at the core of Havas Worldwide's agencies and strategy. – less