Luaus, leis, and lazing in the sun -- Hawaiian Holdings knows how to get you there. The company's main subsidiary, Hawaiian Airlines, transports passengers and cargo between Honolulu and about a dozen major cities in the western US. Transpacific routes account for most of the carrier's revenue. Hawaiian Airlines also serves four of the six main Hawaiian Islands and destinations in the South Pacific such as American Samoa, Australia, the Philippines, and Tahiti. It operates a fleet of about 35 aircraft (most are Boeing 717s for flights between the Hawaiian Islands and Boeing 767s for transpacific flights). In addition to its scheduled passenger and cargo operations, Hawaiian Airlines provides charter services.
To supplement its own interisland offerings, Hawaiian Airlines serves other destinations within Hawaii via a code-sharing deal with Island Air. In addition, Hawaiian Airlines maintains code-sharing arrangements with carriers such as American Airlines, Continental Airlines, Delta Air Lines, United, and US Airways. Code-sharing allows airlines to extend their networks by selling tickets on other carriers' flights.
Record-high fuel prices in recent years, coupled with ongoing economic turmoil, have caused turbulence in the airline industry. However, the bankruptcies and subsequent shutdowns of Aloha Airlines and ATA Airlines in 2008 were a boon for Hawaiian Airlines, which added flights and pumped up its passenger capacity. The company's revenues and profits, which have been trending upwards over the past few years, have also defied industry trends.
Hawaiian Airlines is counting on continued growth in its transpacific and South Pacific operations through expanded service to Tahiti, Australia, Japan, and the Philippines. In 2010 the airline instituted a code-sharing agreement with Korean Air Lines and began nonstop flights to that country. Hawaiian Airlines is currently the only airline to offer nonstop service from Honolulu to Pago Pago and American Samoa. To support its expansion plans, the company has ordered a dozen wide-body and extra-wide-body aircraft from Airbus for delivery between 2012 and 2020. – less