HIP GENIUS was conceived in the world of entertainment behind a team of veterans with more than 20 years of collective experience in the space. We're working with some of the most culturally relevant brands, including Comedy Central, MTV, NBCUniversal, AMPAS, MLB Network, Open Road Films and FX. At HIP GENIUS we are strong believers in word of mouth marketing. We also believe the conversation can be sparked in virtually any social environment - whether it's at the hottest retail store or on the newest social media platform. To get the conversation started we utilize digital PR, social media marketing, partnerships and promotions. And with our partners Media Storm and Maude we can create fully integrated campaigns to surround consumers with a cohesive marketing message that gets noticed. There isn't a day that goes by where the team isn't thinking about what is HIP and what is GENIUS, and how these two lines of thinking can create campaigns that get people talking. With that in mind, we're excited to launch our blog and share our point of view on what's happening, whether it's HIP, GENIUS or both.