Hisense Group is a well-known brand in China for consumer electronics and household appliances. Its main product lines include TV sets, LCD computer screens, mobile phones, air conditioners, refrigerators, and washing machines. The company operates more than 20 domestic marketing centers, 200 after-sale service stations, and roughly 10,000 repair outlets. Its international operations include about 10 subsidiaries and several offices in North and South America, Europe, Australia, South Africa, Southeast Asia, and the Middle East. Hisense Group operates factories in Africa and China. The firm exports its goods to some 100 countries worldwide.
Hisense Group, already equipped with a strong international presence, aims to continue growing its business beyond China's borders. By introducing its home appliances and consumer electronics to new markets each year, the company hopes to increase overseas sales by 300% by 2012. Back at home, the company has given its brand image a boost by partnering with home appliance giant Whirlpool. Through a joint venture with Whirlpool, the company's Hisense Kelon Electrical subsidiary produces washing machines, refrigerators, and air conditioners for the Chinese market. – less