American Honda Motor produces cars, trucks, motorcycles, jets, engines, ATVs, and power equipment in the US. The company is the North American sales, marketing, and distribution arm for Japan-based Honda Motor. Through 14 manufacturing plants in North America, about 1 million vehicles are produced annually. American Honda also operates design centers and 14 research and development facilities, as well as plants in the US for building engines, transmissions, gear sets, and ATVs. It oversees the export of 15 different models of US-made Honda and Acura products to more than 100 countries. American Honda Motor came to the US in 1959 as the first Honda subsidiary to be established outside of Japan.
The North American region represents about 35% of its parent company's revenues, and it manufactures 85% of the Hondas and Acuras sold in North America. Honda Motor wants to keep that percentage fairly consistent to ensure that production of its Honda and Acura products stays close to its customers. Honda Motor has invested more than $20 billion in its North American operations.
Over the years the company has launched several new models, including its new Accord Crosstour, a high-performance V6 engine sedan. It also unveiled its Acura ZDX sport coupe, as well as its Fury large cruiser motorcycle for the North America market. These new products were launched during a time when US market demand for vehicles had declined 20%. As the market gradually recovered in 2010, the company released its 2011 Honda CR-Z sport hybrid coupe in the latter half of the year. In 2011 Honda launched the 9th generation Civic lineup which features the Civic HF, a new Civic Natural Gas, and new Civic Hybrid, a fuel-efficient.
Nemesis Toyota wasn't the only automobile manufacturer to be plagued by recalls. In 2010 American Honda recalled more than 340,000 vehicles due to a faulty brake system. It also recalled certain of its vehicles to repair the passenger-side frontal airbag. – less