A typical day at Trek consisted of finding the perfect bike to fit a customer's needs. Some customers wanted a bike for extra exercise, some for leisure, some for the sport, and some even for the extreme gas prices at that time. Whatever the circumstance was, not everyone wanted or needed the same bike, nor would every bike suit the same person. For that reason, the most time was spent tailoring specific bike styles to fit specific customers. Trek bicycles are one of the most world-known bike brands. Prices usually started out for any basic model for any style at about $500 and escalated quickly with advanced model upgrades. Learning these model upgrades and being able to efficiently explain why a bike that looked so similar to a (lets say) $1000 bike but actually cost $2000 was the hardest part of the sale. The biggest thing I learned from that was to inform customers of the model upgrades in a high-to-low price sales approach. Start with the $2000 bike, and explain its features BEFORE explaining what the $1000 bike was lacking. Working with others at Trek was super fun. In our down time, we could feed off of each other's sales techniques, and when it came down to the sale, it became a fun competition for ourselves and between co-workers to achieve weekly based-incentives.