Huffy's business isn't as old as the bicycle (invented in 1861), but it's close. The company, which has been peddling bikes and other wheeled vehicles for more than a century, is best known for its all-purpose bikes, although scooters also play a role in its product portfolio. Its Huffy, Micro, and Royce Union bikes include kids' bikes and tricycles, comfort cruisers, mountain bikes, and BMX racing bikes. Products include licensed names Disney, Dora, and Thomas & Friends, among others. Most of the company's bikes are manufactured in Asia and are sold throughout North America and Australia by mass marketers and specialty retailers, such as Wal-Mart, The Sports Authority, Target, and Kmart.
Under the leadership of Bill Smith, who was promoted to president and CEO in 2010, Huffy has launched its "Mom's on Bikes" and "Still Your Ride" campaigns to extend its market to adults. Through a licensing agreement with island lifestyle brand Panama Jack, Huffy introduced a line of island cruiser bikes for men and women in 2010. The Huffy Panama Jack cycles, which feature a wide padded saddle and an on-board bottle opener and beverage holder, sell for about $160.
Smith is credited with helping return the company to profitability following its emergence from bankruptcy in 2005. Once the largest US bike manufacturer, Huffy's business hit a rough patch in the mid-2000s when it closed its American factories and turned to Asia for less expensive labor. The firm emerged from bankruptcy, after shedding more than $160 million in debt, as a private company. Huffy's Chinese suppliers own some 30% of its stock and have a majority representation on the company's board. – less